Auto repair businesses operate in a very competitive arena, and in order to stand out from your rivals, you need to employ successful marketing strategies. Here are some ideas to consider.
Promote customer reviews
Customer reviews are a vital component for promoting any business as they help to build trust and respectability. When customers have used your services, encourage them to leave a review. Make it simple for them to do so by setting up a platform online or by providing a form that can be easily filled in and returned. Add customer reviews to your website and marketing literature.
If you want to get your brand name out there, consider sponsoring a local event. According to LinkedIn, not only are the attendees of the event potential new clients and customers, but so are the fellow sponsors and vendors.
Make use of social media
In this day and age, you can’t afford to ignore the power of social media when it comes to marketing your auto repair business. As a cost-effective way to find out more about your customers, including their opinions on all aspects of your business, such as your service, repairs or motor trade insurance deals, you can use this information to improve how you operate. Social media is also a useful platform for engaging with customers and increasing your brand presence, so when people talk about your services, get involved in conversations. Listen to what is being said and provide relevant feedback, to show that your business cares about what customers have to say.
Host an event
One effective way to get punters through the door is by putting on an event. This could be an information day about the services you offer, or it could be educational such as understanding car maintenance, or a question and answer session on what is motor trade insurance? Either way, make your event relevant and useful to your target audience groups, and ensure they get to hear about it in good time.
Before and after photos
As an auto repair business, you can encourage people to use your services by posting pictures in your marketing literature that show before and after shots of the repairs you have undertaken. This is visible evidence of your skills and expertise, and will garner trust and respect from potential customers.