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Rock Street, San Francisco
Rock Street, San Francisco

Try these marketing strategies for your auto repair business

Auto repair businesses operate in a very competitive arena, and in order to stand out from your rivals, you need to employ successful marketing strategies. Here are some ideas to consider.

Try these marketing strategies for your auto repair business

Promote customer reviews

Customer reviews are a vital component for promoting any business as they help to build trust and respectability. When customers have used your services, encourage them to leave a review. Make it simple for them to do so by setting up a platform online or by providing a form that can be easily filled in and returned. Add customer reviews to your website and marketing literature.

Sponsorship

If you want to get your brand name out there, consider sponsoring a local event. According to LinkedIn, not only are the attendees of the event potential new clients and customers, but so are the fellow sponsors and vendors.

Make use of social media

In this day and age, you can’t afford to ignore the power of social media when it comes to marketing your auto repair business. As a cost-effective way to find out more about your customers, including their opinions on all aspects of your business, such as your service, repairs or motor trade insurance deals, you can use this information to improve how you operate. Social media is also a useful platform for engaging with customers and increasing your brand presence, so when people talk about your services, get involved in conversations. Listen to what is being said and provide relevant feedback, to show that your business cares about what customers have to say.

Try these marketing strategies for your auto repair business

Host an event

One effective way to get punters through the door is by putting on an event. This could be an information day about the services you offer, or it could be educational such as understanding car maintenance, or a question and answer session on what is motor trade insurance? Either way, make your event relevant and useful to your target audience groups, and ensure they get to hear about it in good time.

Before and after photos

As an auto repair business, you can encourage people to use your services by posting pictures in your marketing literature that show before and after shots of the repairs you have undertaken. This is visible evidence of your skills and expertise, and will garner trust and respect from potential customers.

F1 keen to add new street race in China

With F1 celebrating its 1,000th race on the Shanghai International Circuit, the sport is eager to break into the Asian market. With a Vietnam Grand Prix lined up from 2020, F1 bosses are in talks to create a new street race to rival the fabled Monaco Grand Prix.

F1 keen to add new street race in China

Sean Bratches, commercial boss at F1, sees a new street race as a different experience to racing at the stunning purpose built Shanghai track. It’s all part of Liberty Media’s push to open up new markets for the sport, with the US and China at the top of Bratches’ hit list.

Bringing F1 to the streets

Ever since racing debuted on the streets of the principality in 1932, the Circuit de Monaco has been the shining jewel in the F1 crown. It’s a race that has it all, on a circuit where any error is severely punished. Imagine the adrenaline rush of experiencing the race from the F1 Paddock Club Monaco GP fans love – there’s no wonder F1 wants to bring more of that daredevil excitement to its new markets.

Of course, the F1 Paddock Club Monaco fans experience could be very different from watching the thoroughbreds of motor racing hare round a street track in Hong Kong. But with Formula E headed to China for 2 races in the near future, it seems the way is paved for more exciting racing in Asia, Europe and the US over the coming years.

F1 keen to add new street race in China

An uncertain future

Not everything in the F1 garden is rosy, however. The new Vietnam GP, on its purpose built street circuit, and the Dutch Grand Prix at Zandvoort look set to take some of the pressure off Liberty Media when it comes to sustaining race numbers. But there’s still doubt about the future of five existing Grand Prix events, with contracts set to expire on the Spanish, Italian, German, Mexican and British events by the end of 2019.

Off the track and into the streets

It seems strange to think that Silverstone, Britain’s only Grade I track, might not see the British race after 2019.

But with London Mayor, Sadiq Khan, seemingly receptive to the idea of a street race in the capital, could Liberty Media take F1 off the track and into the streets, making it highly accessible to existing and new fans?